Gonca BengherbiaNov 16, 20202 minGamification of retail is firmly on the agenda as stores look for new ways to drive footfallGamification helps customers to learn about your brand in a fun and engaging way, whilst making them feel included. With the right strategy,
Gonca BengherbiaNov 8, 20202 minFMCG brands go direct The pandemic has significantly shifted consumer behaviour as sales of online groceries and other household goods increase. To keep pace...
Gonca BengherbiaOct 23, 20203 minThe rise of DTC subscription programmesA staggering 16,500 people joined Pret A Manager's YourBarista coffee subscription on the first day of launch, will other retailers follow?