The pandemic has significantly shifted consumer behaviour as sales of online groceries and other household goods increase. To keep pace with the consumer, FMCG brands are innovating new ways to mitigate the loss of in-store sales and keep consumers loyal. Supply chain disruptions and lockdowns stemming from Covid-19 are accelerating FMCG brands direct-to-consumer strategy. DTC comes with it own set of challenges as consumer interest in buying direct from brands could die down

A staggering 16,500 people joined Pret A Manager's YourBarista coffee subscription on the first day of launch, will other retailers follow?